Markus Murtinger (USECON) / Fotos: Mike Ranz
Markus Murtinger talks about customer loyalty and the fright some companies have, with the magazine “Internationaler Holzmarkt”.
The part of the end user has changed during the last decades. Companies have established a very close relationship to their customers, so that they became “loyale customers and enthusiastic ambassadors of the brand or product”. This is how wikipedia describes the method of customer experience management. Many companies, especially in sectors aware of their history, watch this new, close managementstratey sceptically or with a lack of understanding. “Internationale Holzmarkt” asked an expert…
Read the whole Interview (in German).
Article/issue xxx – Order the magazine here