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Understanding customers and users is the precondition for a good Usability and a positive User Experience. User Research uncovers the actual expectations, needs and requirements of your target group and shows how users experience your product or service.
Being the fundamental part of UX Design, User Research enables specific development and optimisation of your products and services. Only with these gained insights, ideas for products, concepts and designs with a wow-factor are possible.
Whether it’s a website, mobile app, business application or point of sale – with the use of approved user research methods we are able to uncover problems users have, offer concrete recommended action and deliver the basis of decision making for a successful product development.
User Research answers the following questions:
Get to know more about our successfull projects in the field of User Research & Insights. We were able to support W&H Dentalwerk, for example, with Usability & User Experience Testing and accompany Lidl Österreich since many years in the field of Customer Experience.
To support your in your project, we at USECON have a variety of User Research methods available and a long-term experience in their application:
We advise you gladly what kind of methods are perfect for your project.
Learn more about our focus on Experience Design & Prototyping or Strategy & Change.