USECON at the “Smart Retail” Conference

Close Up von Markus Murtinger waehrend Vortrag

Dynamic Content

We are looking forward to the talk Markus Murtinger will hold at the annual “Smart Retail“ Conference, organised by imh GmbH. The subject of his talk is: Stumbling Block – Dynamic Content.

Markus’ talk will be on the second day of the conference (27.0.2018) at 11:15 hrs.


  • How can Dynamic Content work?
  • Personalised range of goods – a useful step?
  • What’s the path to the appropriate product?
  • Deciding yourself or follow good advice?
  • What kinds of stumbling blocks are there?
  • What’s trending?

Websites can be personalisec individually to its users with dynamic content. Which is, especially for e-commerce, pretty exciting but unfortunately it comes along with a few stumbling blocks and challenges. To create dynamic content effectively, it’s necessary to collect information and data about the users of a product or a website: How often has the user been to the website, what did he look at, what did he buy, what did he search for…?

Markus Murtinger will try to answer these and many more questions in his talk. Do not forget to register – right now!

Smart Retail Conference – Registration and Programme

The conference takes place from 25.09 to 27.09.2018 in Mauerbach close to Vienna. Find the detailed programme, the speakers and the registration on the imh Conference website.

Foto: Mike Ranz

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