Markus Murtinger

Since 2006 Markus is responsible for the conduction of more than 100 strategic user & customer experience projects on a national and international level. In his work he focuses not only on Strategic User & Customer Experience Management but also on User-centred Innovation and User Satisfaction Monitoring.

Expertise & Business Focus

Markus studied Business Administration at the Economic University of Vienna with a focus on Entrepreneurship and Innovation, Marketing and Tourism & Leisure. For his master thesis he addressed the topic of Lead User and user generated Innovation.

With his deep experience in User-centred, User Innovation and Customer Experience methodologies like Personas, Design Thinking Workshops and Customer Journeys, he successfully worked on various large scale (inter)national projects in the area of Usability, User & Customer Experience in Austria, Germany, England, France, Romania or the United States, during the last 10 years, like: A1 Telekom Austria, bwin partygaming, DELL, European Patent Office, Generali, UniCredit Group or Telefonica.

Markus is guest lecturer at different universities (e.g. University of Vienna, Vienna University of Economics and Business) and publishes regularly in User Experience and Usability journals and papers. He also founded the Experience-Partners, an international network of Customer Experience Practitioners, and also functions as the spokesperson of the Experience-Partner network.

Author and Co-Author

Selected Publications

• Bechinie, M., Murtinger, M. & Tscheligi, M. (2017). Design for Privacy – mit dem Menschen gestalten. In: Hess, S. & Fischer, H. (Hrsg.), Mensch und Computer 2017 – Usability Professionals. Regensburg: Gesellschaft für Informatik e.V.
• Bechinie, M., Murtinger, M. & Tscheligi, M. (2014). Don’t Die Halfway Through! Six Factors of Successful UX Projects. User Experience Professionals Conference, London 2014
• Strassl, P., Bechinie, M., Murtinger, M., & Tscheligi, M. (2014). Der IxD Baukasten. Innovative Interaktionsformen systematisch identifizieren und bewerten. In Proc. Usability Professionals 2014
• Bechinie, M., Murtinger, M. & Tscheligi, M. (2013). Strategisches Experience Management. Mit höherer Produkt- und Servicequalität zum nachhaltigen Erfolg. In HMD: Praxis der Wirtschaftsinformatik, 50, 87-96.
• Gruber, U., Kunz, A., Murtinger, M. & Tscheligi, M. (2013). Experience Tagebücher – Potentiale und Einschränkungen der Methode sowie Gesetzmäßgikeiten für den richtigen Einsatz. In Proc.Usability Professionals 2013.
• Bechinie, M., Murtinger, M. & Tscheligi, M. (2010). Social Skills for UX Consultants. Communication on the Job. In User Experience, 9(4), 26-28.
• Hämmerle, F., Thron, T., Murtinger, M. & Tscheligi, M. (2010). Experience Convergence – the User Perspective on Convergence. In Proc. World Telecommunication Congress 2010.
• Schrammel, J., Lugmayr, M., Hämmerle, F., Murtinger, M. & Tscheligi, M., (2010). Flexible und erfolgreiche Implementierung eines User Interface Styleguides basierend auf DITA-Maps. In: Brau, H., Diefenbach, S., Göring, K., Peissner, M. & Petrovic, K. (Hrsg.), Tagungsband UP10. Stuttgart: Fraunhofer Verlag. (S. 141-145).