Looking back on RoX Conference 2017

Tablet macht Foto von RoX Logo auf Leinwand

Looking back on a successful RoX Conference 2017

Different Approaches of Motivation in the digital age. Following this motto, this year’s Return on eXperience conference has successfully taken place in the context of the World Usability Day. We asked ourselves where the link is between motivation and user experience. And how Experience Desing positively influences the users’ and customers’ motivation. 

Practical workshop for Service Design and Gamification

This year, we were able to wow our visitors with a workshop day and a conference day. „Hands on“  was the motto of the workshops which emphasised on Customer Journey Mapping and Gamification.

Service Design Thinking is what everyone is talking about, but what about the implementation? In the workshop „How to facilitate a journey mapping workshop“ with Michael Steingress of More than Metrics, the focus also lay on Service Design Doing. After the basics to Customer Journey Mapping (Personas, Stakeholder Maps, Journey Maps) the participants learned various approaches to design internal and external workshops themselves.

The workshop “Motivation through Gamification”, executed by David Sellitsch, Junior Scientist at the AIT – Center for Technology Experience, aimed to give the participants an understanding of the strategies that are used to motivate users to act accordingly. Alongside helpful theoretical inputs, best practise examples of Experience Management were used.

Conference for User Experience & User Motivation

The second day of the RoX conference was all about talks of top-class speakers of various branches. “Motivation” was looked upon from the fields of User Experience, Service Design, Experience Design or Gamification.

The visitors got to know the e-learning platform “Kahoot!“, the subject „Virtual and Augmented Reality“ or how users can be involved in the development of products via Community Design Thinking. Add ons were best practise examples, like why security doors should not only work with a weight-mechanism but work within the the context of user behaviour also.

Insights with joint projects

Alongside thrilling gamification approaches, other projects showed how persuasive design changes the user behaviour in the long run. E-Control’s talk showed how a complex system can easily be used just with a positive user experience. Also the joint project with Global Blue showed that a great rate of personalisation, makes the shopping process for various cultures a lot easier and user centred design increases the financial figures.

Also the scientific view of (digital) motivation was part of the programm. The potentials of persuasive and immersive technologies of user motivation was looked upon from different perspectives.

Design is more than just cosmetics – it’s a way of thinking and acting. This was also a clear message of the whole conference. The human with all his needs and requirements is the attention of each design process. Well done experience design needs to make someone “hyggelig”.

Tombola with attractive prizes

At the end of the day, the visitors could take part in a quiz with questions about the experience talks. The winner of the first prize was lucky to get a voucher for a training to become a Certified Usability & User Experience Expert incl. the exam for one person with USECON.
Would you also like to become a Certified Usability Expert? Find the current training dates here.


Some pictures of the RoX Conference can be looked at on our flickr-stream and on slideshare you can download the presentations.

You can also read about the even here marktforschung.de (German).


Thank you to everyone making this event happen. We are very much looking forward to the following year – let’s RoX 2018!

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