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Mayr-Melnhof Karton (MMK) has launched in an iterative process an exemplary online platform based on the Human-Centred-Design-Approach. The customer in focus during the development was not only a slogan, but proved to be actively used in the project.
MMK sets standards in the cartonboard-industry in the B2B area with their new sales- and service-channel (MMK digital – buy board online). Well-known B2C systems like amazon were used as examples to develop this innovative platform. The main objective Mayr-Melnhof Karton always had in mind, was Usability.
To sucessfully transfer this goal, MMK got USECON on board. The iterative process, which lasted more than 18 months, always had the customers and clients involved in the development.
The MMK magazine „Unfolded – A paper about cartonboard“ shows details about the process of transfer of MMK digital. Michael Bechinie describes in an Interview the human-centred development of this innovative digital sales- and service-channel.
Do you have a (similar) project coming up and you are not perfectly sure of how to involve your customers and clients? Talk to us. Michael Bechinie is happy to assist you.