RoX – Return on eXperience – Conference 2017

RoX2017 Banner

RoX 2017 – Different Approaches Of Motivation

RoX is the annual conference for User Experience, Experience Design and Experience Management. With the topic „Different Approaches of Motivation” we would like to invite you to a workshop day as well as a conference day.

Motivation in the digital age

With the invited speakers we want to cover different sights and approaches on motivation in different branches within the fields of user experience. More specifically e.g.: How can a positive CX/UX be designed to intensify the motivation of the user along the customer journey? What does Motivation mean in our digital age? What effects does persuasive design have in the field of E-Commerce? What examples do exist concerning sustainability topics?

What to expect at RoX 2017?



Wed, 8. November (Workshops)

Thu, 9. November (Conference)



Conference: Microsoft Österreich, Am Europlatz 3, 1120 VIenna

Workshops: please see workshops


RoX 2017 is a two-day event consisting of a workshop day and a conference day. Based on last years’ experiences, we expect guests which are primary representatives of medium and large sized companies from the banking, finance, insurance, telecommunication and grocery trade companies.

Inspiring keynote speakers at this year’s event will include Beatrix Wais-Zechmann, Scientist at AIT – Center for Technology Experience, Stephanie Ogulin, Head of Customer Experience Design and Sales at ambuzzador GmbH, Matthias Görtler, Project Manager and System Architect at E-Control, Claudia Achatschitz, Senior Project Manager bei Global Blue, Scott Miller, Section Head-Development Section Department of Safeguards at International Atomic Energy Agency (IAEA), Mike Nagle, Head Design at Kahoot!, Michael Steingress, Head of Business Development & Partnerships at More than Metrics GmbH, and Floor Drees, Managing Director at sektor5 co-working Vienna.

Be a part of it!

Attending RoX is always a great experience! Our experts invite interaction, involving participants and relating their experience to the ideas being discussed on stage. There is an emphasis on helping participants to make new business contacts.
Further details as well as the programme are now available online.

Do not miss this great opportunity to be part of RoX 2017 and secure your place by registering here.

Read an interview with Michael Bechinie about persuasive design, gardening tools and of course user experience, on (in German).

We look forward to welcoming you in November!


Do you want to advertise the RoX? Find various logos in our presskit.

Share this post