“Customer Experience in Retail” Conference

Close Up von Markus Murtinger waehrend Vortrag

Everything’s about the Customer

We are looking forward to Markus Murtinger’s workshop at the „Customer Experience in Retail“ Event, organized by imh GmbH. The topic of the workshop is: Everything’s about the customer – Understanding & Establishing Customer Experience Management.

Customer Experience Management

He will go into details regarding “Customer Experience (CX) Management” and ask, whether this is really necessary for a successful customer relationship. There will also be a discussion, together with the workshop participants, about levels of maturity resp. tools & methods as well as practical tipps and case studies.

Workshop Agenda

  • Buzzword or precondition for successful customer relationships?
  • What is CX Management? And, do I really need this?
  • Customer experiences are not a roller coaster ride!
  • Customer first – is your organisation ready for a customer focused strategy?
  • Experience Thinking – Break away from silo mentality
  • Methods & tools for a successful CX Management: Customer journeys, design thinking, personas and empathy maps in practise
  • Case studies and references complete the 4hr workshop

Customer Experience in Retail Conference – Registration and Programme

The conference takes place in Mauerbach near Vienna from 26.09. to 29.09. The detailed programme, the speakers and registration can be found on the imh conference website.


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